Guest: Isaac Carter, CEO & Founder of Contollo, Software Development Expert & Author of "Before You Build"
A candid discussion between two founders who discovered that the best software development strategies are actually marketing strategies in disguise—and why that changes everything for startups.
Key Highlights:
Why 40% of startups fail from lack of product-market fit (and how to avoid it)
The 5-person discovery method that eliminates guesswork before you build
How Isaac went viral 4X and ditched expensive LinkedIn ads for organic content
Why "code is cost, not value"—and what that means for your MVP
The injection molding story that proves customers already know your solution
Why Agile development might be killing your startup's speed to market
How to build an audience first, then extract product ideas from their pain points
Guest Links:Website: https://www.contollo.net/LinkedIn: https://www.linkedin.com/in/isaac-carter/
