Hey friends,
Here’s another episode where we preview the speakers of the Strike Marketing Summit.
So, quick confession: I am deeply fascinated by people who speak about AI with both enthusiasm and caution.
You know, those rare folks who love the shiny new tools but also know that underneath every AI success story is… well… a mountain of messy data someone tried to sweep under the rug.
This week on the Viral Genius podcast, I sat down with my good friend (and partner-in-summits) Eduardo Ortiz Ramírez, CEO of We Are The Robots - aka one of the rising AI minds in Mexico, and a guy who has officially become “that AI Smart guy” everyone calls when they need clarity.
This episode is a preview of Eduardo’s upcoming talk at the Strike Marketing Summit on December 11, but honestly? It stands on its own. Because Eduardo hits on something most companies refuse to admit:
Your AI dreams choke and die long before ChatGPT even enters the room, because your data is garbage.
Eduardo doesn’t sugarcoat it, and it’s refreshing. He says it right out of the gate:
“The problem with data can handicap the ability for people to actually become successful with AI.”
And he’s right.
We all want to hit the big red “AI” button and watch our businesses magically transform.
But Eduardo makes it painfully clear:
You don’t need a massive, 48-month, 900-page digital transformation plan.
You need a few specific, targeted, high-leverage fixes to your data and processes.
In other words:
Stop trying to reinvent the universe. Just clean the kitchen.
Why This Matters (Yes, Even to Marketing Nerds Like Us)
I asked Eduardo a blunt question: “How does all this data stuff tie into marketing, especially when AI is becoming the backbone of every campaign?”
His answer was basically:
If sales isn’t putting clean information into the CRM, it doesn’t matter how many AI tools you duct-tape together—your output will suck.
I’ve worked with enough founders to know this is true: Everyone wants AI-powered content. Nobody wants to deal with the fact that their backend looks like a closet filled with tangled extension cords.
Eduardo introduces this powerful idea he calls Intelligent Reinvention:
It’s not about upgrading your tools.
It’s about upgrading how your organization thinks.
Your culture. Your processes. Your mindset around data.
Your workflows. And yes, your willingness to reinvent how you work, not just what you work with.
That’s why I’m so excited for his talk at the Summit.
Eduardo’s one of the few voices who sees AI not just as a technology shift, but as a behavioral and organizational shift.
So if you’ve ever tried to “do AI” and realized halfway through that your systems weren’t ready…
If you’ve wondered why your tools feel powerful but your results don’t…
If you’ve considered lighting your CRM on fire and starting over…
Or if you simply want to be smarter about your data, your processes, and your whole AI strategy—
This episode is going to hit you right where you need it.
And if you want the full talk, don’t miss Eduardo live on December 11 at 1PM CST at the Strike Marketing Summit.
We’re entering a new era where the winners won’t be the ones who use AI the most.
It’ll be the ones who reinvent the way they work.
See you there,
Fernando
