I recently sat down with Audra Carpenter for a preview of her upcoming Strike Marketing Summit session… and let me tell you, this one hits a nerve.
If you’ve ever opened up ChatGPT, typed “write this post in my voice,” and then wondered why the output felt like a cheap knockoff of yourself, you’re not alone.
Audra’s been wrestling with that exact problem for years—long before most people even realized AI could be used for content.
And here’s what she’s figured out: AI isn’t bad. It’s just blind.
Blind to all the tiny, unconscious micro-decisions we make every time we write, produce, edit, publish, or strategize.
Blind to the little internal “clicks” we don’t even realize we rely on.
Blind to your 10,000 hours of experience.
Audra told me something that really stuck: “AI is great at macro work. It’s terrible at the micro.”
In other words: “Write me a blog post about X” → AI can do it.
“Write it exactly the way I would, with all the tiny choices I don’t even realize I make” → AI is like… uh, what?
Her solution?
Break down the invisible stuff. Document the little steps. Force yourself to surface the micro-moves you’ve automated in your brain.
Once she did that, her outputs switched from “ehh” to “usable… and eventually to excellent.”
And that’s the heart of her talk at the Strike Marketing Summit on Friday, December 12 from 1–2 PM CT: From Workflows to Intelligence: The Future of Content Operations, https://summit.strikemarketingsummit.com/talks/the-future-of-content-operations/
Here’s why you’ll want to show up:
You’ll learn the three roles every modern company will soon need: Architect, Operator, and Automator.
You’ll see why chasing shiny tools keeps founders stuck.
And you’ll get a roadmap for turning AI into a real system—not a toy you poke at when inspiration fails.
Her whole mission is to save you months (or years) of trial and error.
If you’re trying to scale your content without scaling your payroll, Audra’s session alone is worth blocking the hour.
And trust me: after hearing her break this down, you’ll never look at your content workflows the same way again.
Fernando Labastida
