Hey there!
This is another in our speaker preview series of podcast interviews. Bryan will be speaking about “I Think I Swallowed An Elephant: The Stories We Sell, The Success We Build,” at 12 PM CST on Friday, December 12th.
Most founders and marketers are drowning in a sea of sameness. AI-generated content has accelerated the noise, and customers are hit with 15,000+ messages a day. Your “facts” and “features” barely register.
Worse: AI search assistants (ChatGPT, Gemini, Perplexity) no longer “rank” your content.
They recall the brands with the clearest stories.
But if you don’t have one, you disappear.
This is why traffic is down. Why visibility is shrinking. Why your message feels invisible even when you’re posting consistently.
Your competitors aren’t beating you, the algorithms are.
And algorithms pick the brands customers talk about in simple, memorable, repeatable language.
The brands with brandable chunks.
The brands with origin and belief stories customers carry forward.
The brands AI can explain in one sentence.
In this week’s episode of the Viral Genius Podcast, I sat down with Bryan Eisenberg - one of the pioneers of modern digital marketing - to break down exactly how to build a narrative that AI (and humans) can’t ignore.
We cover:
• Why AI leads convert 23× higher than SEO
• How AI-driven “story recall” replaces traditional search
• The chiropractic “Tri-Chord Method” case study
• How to engineer vocabulary your customers repeat
• Why brand stories now matter more than features
• What Bryan will teach live at the Strike Marketing Summit
If you want your brand to be chosen - not forgotten - this is required listening.
Watch now.
If you want to see Bryan’s talk live, and hear about the go-to-market strategies working today from 11 other world-class speakers, register for the Strike Marketing Summit:
See you there!
Fernando Labastida
