In this solo episode, Fernando Labastida, owner of AI Marketing Case Studies, shares the fascinating story of Rodriguez, a talented musician who created amazing work but remained unknown in the US while unknowingly becoming a legend in South Africa. Fernando draws powerful parallels between Rodriguez's story and B2B founders who create great products that remain "the best kept secrets" in their industries.
Key points discussed:
How great products don't sell themselves - marketing is essential for success
The 5-step B2B Creator Authority System for founders
Why designing a new category is like creating a band's unique image
How writing a book functions like releasing an album to spread your ideas
Using speaking opportunities and podcasts to build visibility
Creating your signature show as your content foundation
Leveraging AI to create a "content cascade" from your authentic voice
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