Startup Strike
The Viral Genius Podcast
The Future of Employee-Led Marketing with Gen Furukawa
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The Future of Employee-Led Marketing with Gen Furukawa

Guest: Gen Furukawa, Founder of SuperMarketers.ai and BrandMarketers.ai

In this episode, Fernando Labastida interviews Gen Furukawa, founder of SuperMarketers.ai (an inbound demand gen agency for B2B SaaS companies) and the upcoming BrandMarketers.ai (an employee advocacy platform). Gen shares his journey from co-founding Prehook (a quiz builder for e-commerce) to his current ventures leveraging AI for marketing.

Key Points:

  • How Gen uses AI to help early-stage B2B SaaS companies create content despite limited resources

  • Why Gen believes recording conversations is the future of content creation

  • The shift toward founder-led and employee-led marketing and personal brands

  • How AI agents and automation are changing the marketing landscape

  • The importance of capturing proprietary insights rather than creating generic AI content

Connect with Gen:LinkedIn: Gen FurukawaWebsite: https://supermarketers.ai/New Platform: https://www.brandmarketers.ai/

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