AI Marketing Case Studies Podcast: Russ Henneberry, Founder & CEO of theCLICK.
In this episode, Fernando Labastida interviews Russ Henneberry, an OG content marketer who was part of the original crew at digitalmarketer.com and is now the founder and CEO of theCLICK, an AI marketing education company.
Russ shares his journey from SEO specialist to content marketer to AI marketing expert, explaining his innovative "AI Content Engine" concept that helps marketers transform their original content using AI tools. He discusses how content marketers can adapt to the AI revolution by creating forcing functions that generate original thoughts which AI can then reshape and distribute.
Key points discussed:
How Russ transitioned from traditional content marketing to embracing AI
The AI Content Engine process for repurposing original content
The eight forces of digital labor evolution
Creating an AI Marketing Hub with persona and offer information
Why founder-led marketing becomes more important in the AI era
The future of orchestrating AI tools for maximum marketing effectiveness
Connect with Russ:Website: jointheclick.ai
