Most of us grew up believing the Big Book Lie: that to be taken seriously, your book had to be a 300-page doorstop.
Chris Stanley built an entire business by proving the opposite.
Known as “The Mini Book Guy,” Chris has published more than 20 Amazon bestsellers, and he teaches entrepreneurs how to write short, powerful books (under 100 pages) that become the cornerstone of their business, not just a vanity project.
“You might not make $700K from royalties,” Chris told me in our interview for the Viral Genius Podcast. “But you can use your mini book as the foundation for a $700K business - because it clarifies your thinking, defines your message, and gives you intellectual capital you can build on.”
At the Strike Marketing Summit (Dec. 11–12), Chris will unpack this approach in his talk: “From 7 Days of Writing to $700K a Year.”
It’s a practical roadmap for turning your ideas into income — one short book at a time.
Why Mini Books Work
Chris calls it Smart Publishing: a hybrid between category design and authority marketing.
Instead of adding noise to an existing niche, your mini book helps you own a space in your reader’s mind.
He explains it like this:
“Taco Bell and Chipotle both serve fast Mexican food. But Chipotle created a new mental category - ‘fast casual Mexican.’ That’s what your book should do for your business.”
For solopreneurs, consultants, and small-team founders, that mental space is everything.
A mini book gives you instant credibility. It says: Here’s what I believe. Here’s how I think.
As Chris puts it:
“If anyone doubts your credibility, hand them your book. In an hour, they’ll know if you’re full of crap or not.”
Inside the Talk
At the Summit, Chris will reveal:
How to write a 5,000–15,000 word book in 7 days
How to use it as a business foundation, not a product
How to build a movement — not just a following
Chris speaks at 3:00 PM CST, Thursday, Dec. 11, at the Strike Marketing Summit.
Join us and learn how a small book can build massive authority.
