If you’ve ever felt like your marketing is shouting into the void - posting, emailing, SEO’ing your heart out while the universe politely ignores you - Sheriff Subair has a message for you:
Events beat algorithms. Every time.
Sheriff is the Head of Marketing at HeySummit - the very platform running the Strike Marketing Summit - and in our conversation he broke down something every founder should hear: summits and workshops can triple your monthly leads while making your brand unforgettable.
Sheriff didn’t say this theoretically. He’s seen it repeatedly, both inside HeySummit and across hundreds of customer case studies.
When they started running regular workshops, he told me, “we were able to triple the number of leads we get on a monthly basis, and actually get closer to our customers.”
Why?
Because unlike passive formats - SEO, posts, cold email - events create real conversations. They put you in the same virtual room as your ideal customers. They let people hear you, see you, interact with you. That proximity builds familiarity… and familiarity drives revenue.
Sheriff put it simply:“People buy from brands they remember.”
And summits make you memorable.
He shared examples of hosts running not just one but three or four summits a year because the impact is that powerful.
Some aren’t even doing traditional marketing anymore - the summit is their customer acquisition engine.
One host in the fiction-writing niche even built three different summits - each tied to a different pillar his audience needed.
Summits became his way of teaching, nurturing, and selling, all at once.
And if you’ve been following my work, you already know this matches everything I’ve seen with Strike Marketing.
Last year I ran a three-day summit for a client with zero database. After one summit? 904 leads and instant credibility in his market.
Sheriff’s talk at the Strike Marketing Summit - “Summit as System: Turning Events Into Authority, Community, and Revenue Machines” - is going to break down exactly how founders can leverage summits the same way.
If you want to understand how to build relationships at scale, how to become a brand people remember, and how to generate leads without ads… you can’t miss this one.
Grab your free ticket here: https://summit.strikemarketingsummit.com
December 11–12.
Five tracks.
Twelve speakers.
One massive momentum shift.
Best,
Fernando Labastida
Strike Marketing Institute
