What if your entire go-to-market team lived inside Slack—and it actually worked?
In this episode of The Viral Genius Podcast (formerly AI Marketing Case Studies), host Fernando Labastida sits down with Amos Bar-Joseph, CEO and Co-Founder of Swan, a Slack-native AI go-to-market platform that's rewriting the rules of startup growth.
Amos isn’t just building software—he’s building a movement.
Together, they unpack:
Why Swan is aiming for $30M ARR with just 3 employees
The difference between automation and true AI agents
How Amos built a “one-person GTM powerhouse” with custom agents like The Observer and The Connector
Why LinkedIn isn’t just a channel—it’s the stage for a founder-led movement
How to craft a “viral story” by combining a challenger narrative with a uniquely positioned narrator
What it really takes to build the first autonomous business
If you're a founder, marketer, or builder trying to scale with lean resources and real storytelling, this episode is your playbook.
🔗 Subscribe to Amos’s newsletter, The Big Shift, and learn more at GetSwan.com
