In this fascinating episode I spoke to Julien Nowak-Bourgoin, EOS Implementation Expert & HR Consultant for E-commerce Companies.
Julien reveals how he leveraged AI tools to revolutionize his market research and content creation process. As the founder of a consultancy helping e-commerce companies implement the Entrepreneurial Operating System (EOS), Julien shares his innovative approach using Perplexity AI, ChatGPT, and Otter.ai to deeply understand his target audience and create highly resonant content.
Key Points:
• How Julien used Perplexity AI's premium version to gather 87 pages of authentic customer research from Reddit, Quora, and other forums
• His creative process combining Otter.ai voice notes with ChatGPT to generate content that truly connects with his audience
• The impressive results from his AI-powered content strategy, including 46-52% email open rates and highly qualified leads
• His journey from corporate change management to helping e-commerce companies build better teams
• The power of unfiltered, anonymous forum discussions versus traditional market research methods
Connect with Julien:
LinkedIn: https://www.linkedin.com/in/juliennowak/
