Chris Stanley is a 30-time author, founder of IA Path, and the mind behind the Mini Book Model. In this episode, Chris reveals how he built a three-quarter-million-dollar ARR coaching business—serving a micro-niche market—by publishing short, ultra-targeted books.
We talk about:
Why 10,000-word books are often more effective than 50,000-word ones
The “1-3-1” writing cadence that removes the fear of the blank page
How to use AI to create derivative content that stays true to your voice
Why authors should think like category designers
The power of mini books as marketing assets, not just creative projects
This episode is a blueprint for anyone who wants to transform their expertise into revenue—without spending months (or years) writing a traditional book.
🔗 Follow Chris on LinkedIn:
https://www.linkedin.com/in/chrispstanley/
🔗 Follow me on LinkedIn: https://www.linkedin.com/in/flabastida
#AIMarketing #CategoryDesign #MiniBookModel #ContentMarketing #Authorpreneur #ChrisStanley #IAPath
