Interviewee: Kevin McGrew, CEO of Everzocial, Digital Marketing Strategist & Author of "The New Rules of Marketing Warfare: The SMAC Framework" (soon to be published)
In this episode, Kevin McGrew shares his innovative SMAC (Shoot, Move, Adapt, Communicate) framework that helps small and mid-market businesses compete against larger competitors. Drawing from military tactics and his extensive experience in digital marketing, Kevin reveals how businesses can operate with agility and precision to capture market share.
Key Points
How the SMAC framework helps small businesses outmaneuver larger competitors
Real-world case study of Crazy Tuna Party Rentals using targeted marketing to dominate their market
The role of AI in modern marketing strategy and implementation
Why confidence and adaptability are crucial for small business success
Preview of Kevin's upcoming book and AI-powered marketing tool
Connect with Kevin: LinkedIn: https://www.linkedin.com/in/kevinmcgrew/ Website: www.everzocial.com Twitter: @smacmarketer Substack: @iamkevin
