Joe Pulizzi is back on the show – the godfather of content marketing and founder of The Tilt, Content Marketing Institute, and the visionary behind CEX (Content Entrepreneur Expo).
In this high-energy conversation, Joe and Fernando Labastida break down:
🎯 Why the creator economy needs entrepreneurs, not just content creators
📉 The risky business of relying on social algorithms—and what to do instead
💥 How CEX evolved from a conference into a mission to help creators achieve financial freedom
💼 Why Lulu.com is now organizing and growing the CEX movement—and what it means for independent creators
📊 Joe’s proven model for building a content business with diversified revenue streams
🧠 His insights from Content Inc. and upcoming book Burn the Playbook
💌 Why email is STILL king (even in the age of AI)
🎤 How owning your audience data makes or breaks your business
🚀 Tactical ways to grow from content creator → content entrepreneur → scalable brand
Whether you’re a solopreneur, a coach, or a SaaS founder—if you publish content and want to make it your business, this episode will reshape your strategy.
🔗 Resources Mentioned:
Joe’s books: Content Inc., The Will to Die, and the upcoming Burn the Playbook
https://www.joepulizzi.com/books/burn-the-playbook/
