What happens when adults get handed a whole new Lego set, or a new box of Tinker Toys? We go to town!
Russ Somers, a rock’n’roll guitar playing, AI Lego building startup marketing executive, is my 2nd interview guest for the AI Marketing Case Studies Podcast.
Russ shares his groundbreaking approach to using custom GPTs as virtual marketing team members. As VP of Marketing at Quantified.AI, Russ breaks down his three-level system for creating AI assistants that handle everything from routine tasks to strategic planning.
Key Points:
How to create Level 1 GPTs for handling routine marketing tasks like webinar content creation
Building Level 2 GPTs that serve as knowledge bases for complex systems like RevOps
Developing Level 3 GPTs that help with high-level strategic decision-making
Achieving 3X productivity gains through strategic AI implementation
The importance of iterating and experimenting with AI tools
Why marketers must adapt to AI or risk becoming obsolete
You can find Russ at https://www.linkedin.com/in/russsomers/, and Quantified, the company he works for, at https://www.quantified.ai/
