Former Microsoft software engineer turned real estate entrepreneur Gustavo Muñoz Castro shares how his company is using AI-powered voice technology to revolutionize lead conversion in the real estate industry. Based in Uruapan, Mexico, Gustavo's company Power ISA provides cutting-edge telemarketing services to real estate agents across the US and Canada.
Key Points:
Power ISA's groundbreaking experiments with AI voice technology for inbound lead conversion, showing AI slightly outperforming human agents in recent tests
How AI voice agents excel at after-hours lead response, filling a critical gap when human agents are unavailable
The evolution of AI voice technology over the past year and its increasing effectiveness in natural conversations
The importance of compliance and legal considerations when implementing AI voice technology
How Power ISA is preparing for the future by becoming AI trainers and optimizers rather than just managing human agents
Check out the case study mentioned in the episode: https://youtu.be/P4VxeDsxSa4?si=-aQQVFQVJKMyqyYu
Connect with Gustavo: Website: powerisa.com Facebook: Gustavo Muñoz Castro
