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category design
From Podcast Booths to Category Kings: How Pablo Gonzalez Turned “Digital Word of Mouth” into a Growth Engine
Inside Pablo’s Playbook
Oct 31
•
Fernando Labastida
51:07
The Strike Marketing Manifesto
Slaying the Long-Term Consistency Myth For Good
Sep 22
•
Fernando Labastida
1
Big News: Changing email platforms
Moving from Kit to Substack
Sep 20
•
Fernando Labastida
4
8
How I Used a Virtual Summit to Generate 900+ Leads and Position My Client as a Category Leader
Most businesses face the same problem: they depend too heavily on a few clients and lack a scalable way to grow.
Sep 17
•
Fernando Labastida
1
1:11:29
Why You Should Write a ‘Big Idea’ Book to Launch Your New Category
Your big decision when planning to write the book to introduce your new category is to decide what type of book to write.
Mar 28, 2024
•
Fernando Labastida
🏃 Escape the Competition Trap: Embrace Category Design and Dominate Your Market
What is the problem most businesses face today?
Dec 31, 2023
•
Fernando Labastida
😎 From Full-Time Jobs to Media Moguls: Our Blueprint Revealed
My wife and I both have businesses we want to grow into full-time concerns.
Dec 31, 2023
•
Fernando Labastida
Dominate a Category Through Education, Not Sales
Here’s a transcript of an interview I did with Chris Lochhead, the Godfather of category design.
Sep 6, 2023
•
Fernando Labastida
💻🎤 📚 Platform. Speaking. Book.
Joe Pulizzi is another one of the expert interviews for my upcoming book.
Sep 5, 2023
•
Fernando Labastida
🚀 ‘They who control the vocabulary, control the industry.’ My interview with Bryan Eisenberg
Are you familiar with the internet marketing terms “conversion rate optimization”, “bounce rate”, and “persuasion architecture”?
Sep 5, 2023
•
Fernando Labastida
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