The Strike Marketing Model: A Sneak Peek

I’ve been working on my next book: The Strike Marketing Model: How to go from invisible to unstoppable.

It’s my attempt to capture a new playbook for founders who are tired of waiting years for “content consistency” or a trickle of referrals to deliver results. Instead of death by a thousand marketing tactics, I want to show you how to create lightning-strike moments that change the trajectory of your business.

Here’s the journey the book takes you on:

1. The Marketing Problem

Why most founders waste precious time on tactics that don’t move the needle - and how the “wait and hope” model leaves them vulnerable.

2. The Strike Marketing Model

A new flywheel: category design, book writing, strike cadence, and a viral content cascade that fuels visibility.

3. The Marketing Strike

The anatomy of a strike: moments that spark word-of-mouth, galvanize bold thinking, and generate sales. I’ll break down examples from Red Bull, Salesforce, Hormozi, and more.

4. Designing Your Category

The heart of it all. Find your superconsumers, name the enemy, and control the vocabulary. This is where you move from “competing” to creating.

5. Write Your Startup Book

Why your book isn’t just a calling card/ it’s half manifesto, half how-to guide, and the cornerstone of your category.

6–7. The Virtual Summit Strike

How to launch a book, evangelize a POV, and generate a wave of attention with low-cost, high-leverage events.

8–9. Tying It All Together

Your yearly strike calendar - books, summits, content cascades, and conferences - all working in rhythm.

At its core, the book is about this: stop waiting for permission, and instead create moments of undeniable visibility.

I’ll be sharing excerpts and case studies in the coming weeks as I finish the manuscript.